Siri, Apple’s voice assistant, or Netflix movie and series recommendations, adapted to each user, are two good examples of how Artificial Intelligence (AI) is already present in our day to day. Two everyday examples of how this technology can make our lives easier and that are just the tip of the iceberg of how AI is going to completely transform the way people work in all areas of a business.
Emilio Iturmendi, director of SMEs at Microsoft says: “AI is transforming the way in which companies interact with their customers, manage the talent of their employees, enhance their tasks and grow new advanced items and administrations.
In fact, there are numerous studies that show that companies that are betting more decisively on AI are leading their sector of activity and taking advantage of a window of opportunity ahead of their competitors. We are convinced that each company, each process, each product and each employee’s way of working will be redefined in the coming years through the use of Artificial Intelligence. ”
But what exactly do we talk about when we talk about Artificial Intelligence? What utility does it have in business? And, above all, does it make sense to apply AI to small or medium businesses?
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